Brandon Sanderson
POSTMODERNISM IN FANTASY
The Way of Kings is out. I’ve been thinking a lot about the novel, what it has meant to me over the years, and why I decided to write it as I did. I’ve had a lot of trouble deciding how to pitch this novel to people. It’s a trouble I’ve never had before. I’m going to explain why this one doesn’t work as easily. But I’m going to start with a story.
There’s a particular music video I saw quite often when working the graveyard shift at the local hotel. I worked that job primarily because it allowed me to write at work (I wrote some eight or so novels while sitting at that front desk, including both Elantris and the original draft of The Way of Kings). However, part of my job there was the do the night audit of the cash drawer and occupancy, that sort of thing. As I worked, VH1/MTV would often become my radio for an hour or so, playing on the little television hidden behind the front desk.
The video was by Jewel, and was for the song “Intuition.” We’ll pretend, for the sake of defending my masculinity, that I paid special attention for the literary nature of the video, and not because I have a fondness for Jewel’s music. And there was something very curious about this video. In it, Jewel transitions back and forth between washed-out “normal world” shots of her walking on a street or interacting with people, and color-saturated “music video”-style shots of her engaging in product promotion while wearing revealing clothing.
The tone of the video is a little heavy-handed in its message. Among other things, it is meant to parody rock star/music video culture. It shows Jewel in oversexualized situations, having sold herself out in an over-the-top way. It points a critical finger at sexual exploitation of the female form in advertising, and juxtaposes Jewel in a normal, everyday walk with a surreal, Hollywood version of herself promoting various products.
Now, what is absolutely fascinating to me about this video is how perfectly it launches into an discussion of the literary concept of deconstructionism. You see, Jewel is able to come off looking self-aware—even down-to-earth—in this video, because of the focus she puts on how ridiculous and silly modern advertising is. The entire video is a condemnation of selling out, and a condemnation of using sexual exploitation in advertising.
And yet, while making this condemnation, Jewel gets to reap the benefits of the very things she is denouncing. In the video, her “Hollywood self” wears a tight corset, gets soaked in water, and prances in a shimmering, low-cut gown while wind blows her hair in an alluring fashion. She points a critical finger at these things through hyperbole, and therefore gains the moral high ground—but the video depends on these very images to be successful. They’re going to draw every eye in the room, gaining her publicity in the same way the video implies is problematic.
Deconstructionism is a cornerstone of postmodern literary criticism. Now, as I’m always careful to note, I’m not an expert in these concepts. A great deal of what I present here is an oversimplification, both of Jewel’s video and of postmodernism itself. But for the purposes of this essay, we don’t have time for pages of literary theory. The title itself is already pretentious enough. So, I’ll present to you the best explanation of deconstructionism I was given when working on my master’s degree: “It’s when you point out that a story is relyin’ on the same thing it’s denyin’.”
That will work for now.
