Jennifer Liang
How much of your-- the way you work-- interact with your fans and your process with us is a reaction to being a Wheel of Time fan, and the things that you wanted to happen from--
Brandon Sanderson
Right. I think a lot of it is, but it's a mix of being a Wheel of Time fan and just a fantasy fan in general. Wanting to know more about business, being an author, and just wanting this transparency and-- I don't think that the authors before can really be blamed, they didn't have the Internet, right? I mean, you couldn't really have a thing like I have now on my website-- Or that most authors have on websites. I mean, some authors tried newsletters, but those were huge productions, requiring, you know, actual paper, you know, that stuff they used to use, then sent through the actual mail, not email. The email's named after it, kids. *laughter* These were huge productions, and so they were-- It's not like I sat one day and said "oh, those authors!", but then you see my generation, when we broke in and were--the Internet was becoming the thing that it is--we're like "Ah, let's use this!" I remember when Kevin J. Anderson said to me "but so here's Twitter", and I'm like like, "Twitter. Why would-- They're so short", he said "No, but it's like you can create your own newsfeed from all the people you're following, and it's like a little kind of news ticker about what's going on in everyone's lives." I'm like "Oh, that's a really useful thing as an author", so I hopped on Twitter very early, I hopped on Reddit very early, I hopped on-- Ehhh, some of the other defunct places, but yeah, the idea was that--
I'm gonna go off a tangent, you'll get a lot of this. I have this view, as-- of a writer---and again, don't go say to other writers, you should feel this way--the way I feel is that I'm an artist and you are my patron. In the old days, you used to-- to be an artist, you used to have a wealthy patron, right? That's how you made art, that some rich person came and said "Here's a bunch of money to live on, now go make this art and then, you know, mention that I'm your patron". And a lot of the great art we have, in fact almost all of it came from somebody paying so the artist can actually have food and a life while they're creating this art. In the modern society that's changed to kind of the crowdsourcing, "You are my patron". The crowd in general says "Okay, we're all going to be insurance actuators so that you don't have to be one". Thank you. "You write these stories and then we'll support you". And so my philosophy is: in a lot of way, you are my boss, in more of a patronage sort of thing, you're my patron, and so I should be accountable with what I'm doing. It doesn't mean that I'm going to necessarily change what I'm doing, and it doesn't mean that I'm always going to be writing on the thing you want me to, but I will be clear about what I'm doing and when, just for that transparency, 'cause we can do it now, when we're not-- we couldn't before.
Jennifer Liang
Yeah the patronage thing is really interesting, the way that it works. I know you're past this now, you don't need to do this, but would you ever consider something like Patreon?
Brandon Sanderson
Oh Patreon. So--
Jennifer Liang
Is that something you would have done ten years ago if...
Brandon Sanderson
Yeah, I might have-- Patreon is kind of a hard thing, because I think Patreon is much better for people who are doing something that may be not as market-friendly, but which a group thinks is very important and should be rewarded. There are certain authors I know whose work is very important to the field, like Nora Jemisin. Nora's work is really important, and it's really good, but-- And it's sold pretty well, but I think that the idea of trying to have to be market-friendly is really terrifying to Nora-- Maybe not terrifying, I don't think anything terrifies Nora. But you know, it's that she doesn't want to be beholden to that, and so her setting up a Patreon said, "Look, I'm just gonna write this stuff, I don't even then have to worry about the market", is a really good use of Patreon. We set one up for Writing Excuses, and then we use the money to pay our guests, and to fly people in and stuff like that. I don't need one because what I write naturally does very well in the market and so there's no need or worry for me to do that. If all writing shifted that direction I'd be fine with it, but for right now what's working here with me is working just fine.
Jennifer Liang
Yeah, the traditional model for publishing really serves your style...
Brandon Sanderson
Yeah. The traditional model works very well when you're someone like me. My plots and my stories and things just connect very well with a large segment of the population.
That's also why I don't do a lot on Kickstarter. Like I think Kickstarters-- Like we did-- We let the people making the Mistborn board game-- Which, by the way, Mistborn board game, yay, you guys kickstarted that very well. I let them Kickstart that. They're like a small company, that makes the board game. And I said, "You can make the board game, but you have to get a really good designer, because I can't micromanage your making a board game", and so they did, and that's somebody very expensive, and then they Kickstarted, you guys supported that. I think that's a good use for Kickstarter for someone like me, but Kickstarter ain't just something of my own, I'd rather that bandwidth at Kickstarter be used for people who maybe need it a bit more, so I've stayed away from doing this thing for now.