Questioner
How are you seeing the internet impact the industry?
Brandon Sanderson
One thing it's really changed is allowing authors to have a lot more direct interaction with fans, which is wonderful because we are directly supported by readers. Even though there are editors and people, there are very few middlemen even in fantasy, even in writing. To the point that, when you interact with me, what I mean is you're interacting with the content creator directly, which is fun. It's awesome. It allows me to actually get feedback from fans, to talk to fans, to thank the people who are supporting me. And like I said, there's very few layers between, but in the old days there was that buffer. You know, people used to send letters to the publisher, and then the publisher would send to the author, right? And granted, the publisher's not opening them and stuff. It's not like there's a big buffer there, but it's taking time, and there's just that step. And that step has vanished, which I like.
It is changing publishing. It's democratizing publishing. I really think this is a good thing for particularly our genre, where you will have a lot of things in sci-fi/fantasy that are not even the mainstream of sci-fi and fantasy. And sci-fi/fantasy alone is already not the mainstream. So when you go a couple niches down, you can find these things that a certain core audience would love, but it's very hard to market nationally. And this helps a lot more variety come into the genre. And that whole connecting directly with fans helps with people building a brand and breaking in, even if they aren't going traditional. The whole self-publishing has been a great boon, I think, specifically to science fiction and fantasy, in helping to add variety.
Ebooks mean that when I write 400,000 word novels, I don't have to apologize quite so much. Because people can buy it in ebook, and I say it weighs the same amount. So there is that. Otherwise, there are so many things changing.